Seven is a Queer and FLINTA* leaning label that plays with the intersection of house and techno music. They love happy, uplifting, fast paced music that sets dance floors alight with smiles and love. Seven was envisioned as accessible, friendly and warm, offering a welcoming atmosphere that is gender-neutral. The label embodies a playful, colourful and light-hearted aura, diverging from the bold characteristics of their first label BCCO.
The logo, with its playful and rounded design, achieves a balance between modern appeal and vintage character. It's a key element of the label's identity, seamlessly extending to merch like t-shirts, stickers, keychains, and packagings.
