SEVEN reached out to me in 2024 with the desire launch a Berlin house and techno label, queer and FLINTA-focused, conceived as a driver of opportunities for minorities. As the label's artistic director since its launch, I designed its complete visual identity along with a vinyl sleeve template, with a positioning deliberately at odds with the dark, minimalist aesthetic dominating the Berlin scene.
The template package, sleeve, inner sleeve, stickers, has dressed all fifteen releases to date, praised from the very first and now shared by international artists.
Beyond the vinyls, I support SEVEN across merchandise, event campaigns, motion design, and social media, and the collaboration continues into 2026 for another year of artistic direction.
In two years, SEVEN has surpassed 15,000 followers and established itself internationally, now a reference in Berlin's electronic scene.
