PUDDINGS reached out to me to build the visual identity of a cheeky, queer-friendly Berlin dance party built around uplifting house music, playful energy, and inclusivity. I designed a complete visual identity meant to feel lighthearted and hedonistic, echoing the positivity of the parties themselves.
The logo embodies that cheekiness, sharp yet soft, a nod to bubblegum old-school packaging, a duality that mirrors the parties: approachable and fun, yet sharp in taste and curation. A challenge was extending that world into "After The Jiggle," an Instagram Reel format identity that stayed coherent with the existing brand while standing on its own as a recognizable concept.
Since 2025, I've kept building on that energy across merch, templates, and motion design, shaping PUDDINGS' identity as it grows into a staple of Berlin's queer nightlife.
